With greater self - confidence , you could deal more effectively with the inevitable problems and difficulties that arise in day - to - day life . You would think continually in terms of solutions , and how you could turn any situation to your best advantage . You would laugh at adversities that would dishearten most people and pluck success out of the jaws of failure . You would turn lemons into lemonade . You would feel invincible and unconquerable . With higher levels of self - confidence , you would be far more effective in dealing with difficult people and situations . You would be a far better negotiator and be able to ask for , and get , better prices , terms , and conditions in everything you bought and sold .
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